G-Shock Watches
Taking Toughness to the Limit
G-SHOCK, the watch that brought the new concept of toughness to the timepiece.
It began with a reckless challenge to the conventional wisdom of the day, a developer’s belief that it was possible to construct a watch that wouldn’t break, even if dropped. Project Team Tough was formed to build it in 1981. The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.
ICONS ARE BUILT OVER TIME
From Shepherd’s Bush to the world stage, two things have stayed consistent:
Central Cee’s relentless pursuit of greatness. And the brand on his wrist.
Time moves forward, but legacies endure.
The future belongs to those who are #BuiltDifferent.
