G-Shock Watches

Taking Toughness to the Limit

G-SHOCK, the watch that brought the new concept of toughness to the timepiece.

It began with a reckless challenge to the conventional wisdom of the day, a developer’s belief that it was possible to construct a watch that wouldn’t break, even if dropped. Project Team Tough was formed to build it in 1981. The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.

ICONS ARE BUILT OVER TIME

From Shepherd’s Bush to the world stage, two things have stayed consistent:

Central Cee’s relentless pursuit of greatness. And the brand on his wrist.

Time moves forward, but legacies endure. 

The future belongs to those who are #BuiltDifferent.

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    Sale
    G-Shock GA-2000S-1AER Carbon Core Guard Wristwatch - H S Johnson
    G-Shock GA-2000S-1AER Carbon Core Guard Watch
    G-Shock
    £119.00 £89.00 Save 25%
    Sale
    G-Shock GA-2100-1A3ER Utility Black Series Wristwatch - H S Johnson
    G-Shock GA-2100-1A3ER Utility Black Series Watch
    G-Shock
    £99.90 £75.00 Save 25%
    Sale
    G-Shock GBD-200-1ER Black G-Squad Multifunction LCD Wristwatch - H S Johnson
    G-Shock GBD-200-1ER Black G-Squad Multifunction LCD Watch
    G-Shock
    £139.00 £106.00 Save 24%
    Sale
    G-Shock GA-2110SU-3AER Layered Bezel Green Wristwatch - H S Johnson
    G-Shock GA-2110SU-3AER Layered Bezel Green Watch
    G-Shock
    £109.00 £81.00 Save 26%
    Sale
    G-Shock BG-169PB-2ER Baby-G Playful Beach Larimar Blue Watch
    G-Shock
    £69.00 £51.00 Save 26%
    Sale
    G-Shock GA-2000-3AER Carbon Core Guard Wristwatch - H S Johnson
    G-Shock GA-2000-3AER Carbon Core Guard Watch
    G-Shock
    £119.00 £88.00 Save 26%
    Sale
    G-Shock GBD-200UU-1ER Black G-Squad Multifunction LCD Wristwatch - H S Johnson
    G-Shock GBD-200UU-1ER Black G-Squad Multifunction LCD Watch
    G-Shock
    £129.00 £91.00 Save 29%
    Sale
    G-Shock GMA-S2100-7AER Analogue-Digital Multi-Function Wristwatch - H S Johnson
    G-Shock GMA-S2100-7AER Analogue-Digital Multi-Function Watch
    G-Shock
    £99.90 £75.00 Save 25%
    Sale
    G-Shock BGD-565SJ-7ER Baby-G Summer Jelly Watch
    G-Shock
    £79.90 £63.00 Save 21%
    Sale
    G-Shock GBA-800-1AER Fitness Collection Multi-Function Wristwatch - H S Johnson
    G-Shock GBA-800-1AER Fitness Collection Multi-Function Watch
    G-Shock
    £119.00 £89.00 Save 25%
    Sale
    G-Shock GA-2300-4AER Analogue-Digital Multi-Function Wristwatch - H S Johnson
    G-Shock GA-2300-4AER Analogue-Digital Multi-Function Watch
    G-Shock
    £99.90 £74.00 Save 26%
    Sale
    G-Shock GAW-100B-1AER Multi-Function Wristwatch - H S Johnson
    G-Shock GAW-100B-1AER Multi-Function Watch
    G-Shock
    £150.00 £104.00 Save 31%