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William L

William L. is the creation of entrepreneur Guillame Laidet, who began his horological career at Zenith before moving to Jaeger LeCoultre and then leaving to launch his own company.The watches are inspired Mr Laidet’s love of a 1950s vintage chronograph, and led him to create a modern chronograph collection based on the vintage design.They compete in the sub-£199 market, and appeal to people looking for retro design watches at bargain price points. Models include two sizes of chronographs, a vintage calendar and a vintage chronograph.

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