G-Shock Watches

Taking Toughness to the Limit

G-SHOCK, the watch that brought the new concept of toughness to the timepiece.

It began with a reckless challenge to the conventional wisdom of the day, a developer’s belief that it was possible to construct a watch that wouldn’t break, even if dropped. Project Team Tough was formed to build it in 1981. The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.

ICONS ARE BUILT OVER TIME

From Shepherd’s Bush to the world stage, two things have stayed consistent:

Central Cee’s relentless pursuit of greatness. And the brand on his wrist.

Time moves forward, but legacies endure. 

The future belongs to those who are #BuiltDifferent.

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    G-Shock GA-2300-4AER Analogue-Digital Multi-Function Wristwatch - H S Johnson
    G-Shock GA-2300-4AER Analogue-Digital Multi-Function Watch
    G-Shock
    £99.90 £69.00 Guardar 31%
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    G-Shock GAW-100B-1AER Multi-Function Wristwatch - H S Johnson
    G-Shock GAW-100B-1AER Multi-Function Watch
    G-Shock
    £150.00 £104.00 Guardar 31%
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    G-Shock BG-169PB-4ER Baby-G Playful Beach Pink Watch
    G-Shock
    £69.00 £55.00 Guardar 20%
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    G-Shock BGD-565SJ-9ER Baby-G Summer Jelly Watch
    G-Shock
    £79.90 £55.00 Guardar 31%
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    G-Shock BGD-565SJ-2ER Baby-G Summer Jelly Watch
    G-Shock
    £79.90 £57.00 Guardar 29%
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    G-Shock GA-B001-1AER Integrated Bezel And Band Wristwatch - H S Johnson
    G-Shock GA-B001-1AER Integrated Bezel And Band Watch
    G-Shock
    £119.00 £85.00 Guardar 29%
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    G-Shock GM-5600U-1ER Metal Covered Digital Multi-Function Wristwatch - H S Johnson
    G-Shock GM-5600U-1ER Metal Covered Digital Multi-Function Watch
    G-Shock
    £159.00 £119.00 Guardar 25%
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    G-Shock GBD-800-8ER Multifunction LCD Wristwatch - H S Johnson
    G-Shock GBD-800-8ER Multifunction LCD Watch
    G-Shock
    £99.90 £69.00 Guardar 31%
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    G-Shock GA-900-1AER Heavy Duty Analogue-Digital Multi-Function Wristwatch - H S Johnson
    G-Shock GA-900-1AER Heavy Duty Analogue-Digital Multi-Function Watch
    G-Shock
    £119.00 £82.00 Guardar 31%
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    G-Shock GA-100CF-1A9ER G-Shock Alarm Chronograph - H S Johnson
    G-Shock GA-100CF-1A9ER G-Shock Alarm Chronograph
    G-Shock
    £119.00 £88.00 Guardar 26%
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    G-Shock DW-5600UHR-1ER Men's 5600 Series Watch
    G-Shock
    £99.90 £69.00 Guardar 31%
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    G-Shock DW-6900TR-4ER 30th Anniversary Special Watch
    G-Shock
    £99.90 £77.00 Guardar 23%