The Most Popular Brands Amongst Millenials

The Most Popular Brands

Amongst Millennials

Exclusivity, quality, and high-end craftsmanship used to be the key differentiators for luxury fashion labels. But are they good enough to impress millennials? According to the Financial Times, millennials are the worlds most powerful consumers.

So let’s take a look at just which fashion and luxury brands are most popular and dive a little deeper into consumer habits.

The Most Popular Luxury Brands in the UK

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Calvin Klein
63%
Positive Opinions From Millennials
Swarovski
60%
Positive Opinions From Millennials
Pandora
56%
Positive Opinions From Millennials
Ted Baker
56%
Positive Opinions From Millennials
Rolex
55%
Positive Opinions From Millennials
Hugo Boss
55%
Positive Opinions From Millennials
Ralph Lauren
53%
Positive Opinions From Millennials
Harrods
52%
Positive Opinions From Millennials
Tommy Hilfiger
49%
Positive Opinions From Millennials
Chanel
47%
Positive Opinions From Millennials
Estee Lauder
47%
Positive Opinions From Millennials
Dior
46%
Positive Opinions From Millennials
Yves Saint Laurent
46%
Positive Opinions From Millennials
Armani
46%
Positive Opinions From Millennials
Dolce & Gabbana
44%
Positive Opinions From Millennials
Gucci
44%
Positive Opinions From Millennials
Marc Jacobs
44%
Positive Opinions From Millennials
Tiffany & Co
43%
Positive Opinions From Millennials
Prada
43%
Positive Opinions From Millennials
Louis Vuitton
43%
Positive Opinions From Millennials
Paco Rabanne
42%
Positive Opinions From Millennials
Jean-Paul Gaultier
41%
Positive Opinions From Millennials
Michael Kors
40%
Positive Opinions From Millennials
Versace
40%
Positive Opinions From Millennials
DKNY
40%
Positive Opinions From Millennials
Jimmy Choo
39%
Positive Opinions From Millennials
Barbour
39%
Positive Opinions From Millennials
L'Occitane
38%
Positive Opinions From Millennials
Cartier
37%
Positive Opinions From Millennials
Burberry
36%
Positive Opinions From Millennials

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Nike
75%
Positive Opinions From Millennials
Next
68%
Positive Opinions From Millennials
Adidas
68%
Positive Opinions From Millennials
H&M
67%
Positive Opinions From Millennials
Converse
67%
Positive Opinions From Millennials
TK Maxx
66%
Positive Opinions From Millennials
Vans
66%
Positive Opinions From Millennials
Clarks
65%
Positive Opinions From Millennials
Primark
64%
Positive Opinions From Millennials
Levi's
60%
Positive Opinions From Millennials
The North Face
59%
Positive Opinions From Millennials
New Look
59%
Positive Opinions From Millennials
Ray-Ban
58%
Positive Opinions From Millennials
George
58%
Positive Opinions From Millennials
River Island
57%
Positive Opinions From Millennials
Puma
57%
Positive Opinions From Millennials
asos
56%
Positive Opinions From Millennials
Ann Summers
55%
Positive Opinions From Millennials
Timberland
55%
Positive Opinions From Millennials
Sports Direct
55%
Positive Opinions From Millennials
Matalan
55%
Positive Opinions From Millennials
Topshop
53%
Positive Opinions From Millennials
Mothercare
52%
Positive Opinions From Millennials
Tu Clothing
51%
Positive Opinions From Millennials
Selfridges & Co
51%
Positive Opinions From Millennials
Ralph Lauren Polo
51%
Positive Opinions From Millennials
Reebok
51%
Positive Opinions From Millennials
Dr Martens
50%
Positive Opinions From Millennials
JD Sports
50%
Positive Opinions From Millennials
Lacoste
50%
Positive Opinions From Millennials

The new Luxury Urban

According to Statista’s 2019 luxury report: “millennial consumers value the gain in freedom casual outfits offer. Having grown up in hoodies and sneakers made by sports and streetwear brands they are unlikely to give up the acquired relaxed understatement these casual outfits provide.”

Cross-collaborations are emerging more and more, in which fast fashion brands merge with high-end, luxury brands to create a more luxury urban style for millennials. The luxury brand Louis Vuitton collaborated with streetwear brand Supreme. This particular campaign created a huge story and gained an incredible amount of credibility for the luxury brand.

48% of Millennials shop in a store at least once a week, but don’t necessarily purchase in-store.

After a store visit, 56% of millennials buy online at least half of the time.

21% of millennials "almost always" buy online after seeing an item in-store.

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