Throughout the 1960s and 1970s, Alsta made beautifully-engineered high quality wristwatches for stylish men and women of intellectual and creative substance. People who required precision and robustness; scientists, engineers and industrialists as well as style-setters and the self-made. Alsta Watch Co succumbed in the late 1970s, along with many independent watchmakers, to the “quartz crisis” of the early 1970s which saw hundreds of watch and component manufacturers go out of business as the world feared the end of the road for quality wristwatches. Fortunately, mechanical watches survived. Resurrected in 2014, Alsta lives again. Its first wristwatch for over 40 years is now ready to be your daily wearer. It has been two years in the making and we have chosen the classic Alsta Nautoscaph to revive and lead the resurrection of Alsta in the 21st Century. It thrills us to begin this first chapter of rebuilding a watch brand that disappeared.